GUESS CAMPAIGN HIGHLIGHTS

• 6 Month on going campaign
• 6 South Florida stores
• Created a unique shopping experience at local South Florida Guess stores.
• Assimilated brand to the music/club culture
• Designed and built custom branded dj consoles complete with multi media screens
• Created content along with client for media screens
• Staffed stores with personnel to publicly poll for name and email addresses
• Created incentives for those signing up
• Cross branded with RED BULL and offered free sample of product to those shopping at store
• Created custom music content for peak hours
• Created an online community of shoppers which in turn produced considerable new business.
• Staffed and trained fashionable djs to play in stores monthly. Additionally featured the brand utilizing interactive models.