MAC CAMPAIGN HIGHLIGHTS

For Mac Cosmetics DJPeoples over saw the launch of Mac Cosmetic Counters at Florida Burdines. We implemented the Cirque Du Soleil theme to showcase the colors and products offered by MAC Cosmetics, coupling the sounds of our djs with various performance artists and contortionists throughout the event.
Campaign included:

• Creating unique interaction with music and unique uniforms and performers
• Produced live interaction using performance artist wearing MAC makeup
• Staffed promotional staff to aide Burdines in creating a buzz about new counter
• Offered gift cards and free make-up make overs
• Worked with make-up designers to get patrons to try new look using only MAC cosmetics
• Received free gift bag with make up overs
• Spread awareness of MAC now branching into different retail environments
• Created custom dj console branded with steel MAC Cosmetics logo and screens.
• Sampled MAC cosmetics, perfumes to shoppers
• Created tracking system to allow local stores to communicate with patrons who made purchases
• Maintained staff of 15 persons during three week campaign