RBMA CAMPAIGN HIGHLIGHTS

During our two year on going relationship with RED BULL we have created curriculum and programs to implement RED BULL MUSIC ACADEMY (RBMA) into local universities, schools, civic groups and industry.
Campaign details

• Consulted on music culture initiatives and creating genuine relationships on behalf of RED BULL
• Created out of the box events to educate local musicians, djs and producers about new techniques about making music.
• Created digital classrooms and curriculum for local academy members
• Ascertained guest speakers to offer enlightenment on music and original techniques
• Spread the word about RBMA through local music outlets and prominent figures in local market
• Over saw all aspects of introduction, application and activation phases
• Spoke publicly on behalf of RBMA
• Introduced RBMA program to collegiate environment including FIU, UM and Miami Dade
• Created programs that allowed RBMA members to be activated at on-premise accounts
• Wrote and Created documentary project shot by U of M film students with support from RED BULL.
• Gave staff support to RB sampling teams
• Integrated RED BULL sampling into various events in South Florida